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AI UGC videos for brands in Italy
AI creator videos for Italy: your real product, held by an AI creator who speaks Italian with an Italian accent, or any other language and accent. From the original EZUGC. Start free; plans from US$35/month.
Making creator ads for Italy
Type Italian with the accent you want, as in the clip above; a Milan or Roman accent each suits different audiences.
Where short-form ads run in Italy
Instagram Reels, TikTok and YouTube Shorts.
Rules to know before you post
- AGCOM's guidelines for influencers require advertising to be clearly marked, and the IAP self-regulation code bans hidden advertising.
- The EU AI Act's transparency rules (Article 50, applying from 2 August 2026) require AI-generated or manipulated video that resembles real people to be disclosed as artificial. Label your EZUGC videos as AI-made.
A summary checked on 14 November 2026, not legal advice. Rules change, so confirm with the regulator or an adviser before a campaign.
Creators who sound local in Italy
When you cast your creator, type the language and accent your buyers in Italy expect. EZUGC writes the script in that language, the way a local talks on their phone, and the creator says it on camera with that accent. For Italy that usually means:
- Italian with an Italian accent
- English with an Italian accent, for ads that also run abroad
- Any other language or accent you type, if you sell outside Italy
How it works
- Paste your product page or shop link. EZUGC reads it and builds a product brief with the source of every fact.
- Add a clear photo of your product so the video shows the real thing, not a lookalike.
- EZUGC finds creator posts in your niche that outperformed and borrows their structure, never their words.
- Pick a fictional creator, set the language (for example Italian) and the accent (Italian), and get scripts written in it.
- Make the video. It is checked for product match and quality before it reaches your library, and failed attempts are credited back.
Paying from Italy
Plans are charged in US dollars through Stripe. If your card is in Euro (EUR, €), your bank converts the charge. Starter is US$35 a month for 8 videos, Growth US$99 for 25 and Pro US$229 for 60. Paying yearly gives two months free: US$350, US$990 or US$2,290 a year. The free plan needs no card.
The original EZUGC
EZUGC has been live at ezugc.com since March 2025. It is built in Brisbane, Australia, and used by brands in any country. It is not affiliated with EzUGC at ezugc.ai, a separate company whose own site says it was founded in 2026.
Common questions
Can the creator speak Italian with an Italian accent?
Yes. Type Italian as the language and Italian as the accent. EZUGC writes the script in Italian and the creator speaks it on camera. You can switch to any other language or accent at any time.
Do I need to be in Italy to use EZUGC?
No. EZUGC runs in the browser. Brands anywhere in Italy, from Rome to the smallest town, paste a product link and get their videos online, with no shoot to organise and no product to ship.
What currency will I pay in?
US dollars. Your bank converts it to Euro. Starter is US$35 a month for 8 videos, Growth US$99 for 25 and Pro US$229 for 60. Paying yearly gives two months free: US$350, US$990 or US$2,290 a year.
Are the creators real people?
No. They are AI-generated, fictional people holding your real product, made from your product photo. Label the video as AI-made when you post it, as the platforms ask.
Is ezugc.com the same company as ezugc.ai?
No. ezugc.com is the original EZUGC, live since March 2025. EzUGC at ezugc.ai is a separate company with a similar name.
Put your product in a creator video for Italy.
Paste your product link and start free.
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